This dissertation examines how two prominent fresh food e-commerce platforms, Dingdong Maicai and Hema Fresh (Hema Xiansheng), influence consumers' daily lives and contribute to urban prosperity from a multidimensional perspective. Using semi-structured interviews with Shanghai-based consumers, the study analyzes the platforms’ impact on convenience, product diversity, and consumer engagement strategies, such as instant delivery and personalized promotions. The research also integrates IGP’s LOOT framework (Life Outcomes, Life Opportunities, and Life Together) and the UN’s Sustainable Development Goals (SDGs) to assess the platforms' broader contribution to urban well-being, encompassing economic, social, and environmental dimensions.Findings reveal that both platforms enhance consumer convenience by offering efficient logistics and diverse products, including pre-prepared meals for timeconstrained users and high-end, healthconscious options for affluent consumers. However, challenges such as delivery delays during peak hours persist. Beyond individual convenience, these platforms contribute to social prosperity by creating local employment opportunities, supporting small suppliers, and enhancing community cohesion through local partnerships. Environmentally, concerns around excessive packaging highlight areas for improvement in sustainability practices.The study concludes that Dingdong Maicai and Hema Fresh not only improve consumer life quality but also promote urban prosperity by advancing economic growth, social inclusivity, and environmental sustainability. It provides insights into how these platforms can continue to support urban development and align with sustainable and responsible practices, ultimately benefiting both individuals and the broader community.